This is from Wiki
Art-Deco architecture became popular in the design of cinemas, however, it was not so widespread in other buildings and its use was very limited in Birmingham. In 1933, the new Kent Street Baths, operated by the Birmingham Baths Committee, was completed to a design by Hurley Robinson. This is one of the first non-cinema buildings in Birmingham to feature this style of architecture. Another prominent building exhibiting this style is the former Times Furnishing Company store on the High Street in Birmingham, now a Waterstone’s store. The building was completed in 1938 to a design by Burnett and Eprile.[108]
The Bournville Village Trust was set up in 1900 to manage the Bournville estate and public buildings growing around Cadbury’s in Bournville.[109] Much of the planning was done by William Alexander Harvey.[110] In addition, the Birmingham-born architect, Town Planner and Secretary of the Birmingham Civic Society, William Haywood, did much to raise the profile of the improvement of Birmingham in the inter-war years.
The reformed pubs started just after 1900 – large ‘family’ pubs intended to replace the workers’ and drinking men’s pubs of the previous century. Such pubs included The Black Horse on the Bristol Road in Northfield which was completed in 1929.
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As I said in a previous post, look at the lines of The Times Furniture building, you won’t find any upside down hearts, curves, plants and flowers on it! What you will see is lots of straight lines as in the Avery building. With the limited footprint of the site the Avery architect was limited in what he could do,especially as there were no corners as are in many Odeon cinemas which have flowing Art Deco curves defining the corners. The more I look at that building, especially with the new picture above showing the curved over window projections, the more I can see how unique it is.
